Creative | Streaming TV | Prime Video
Challenge
From flying without a parachute to floating midair in a wind tunnel, iFly's experience delivers a thrill like no other. Though Amazon Prime Video and Streaming TV were the perfect platforms to reach adventure-seekers, iFly didn’t have the right video assets to make an impact — and they risked missing huge Black Friday and holiday audiences primed for discovery.
Solution
Kepler stepped in with a rapid content strategy that transformed iFly’s existing footage into high-performing video campaigns. The Kepler Creative team did away with generic ads in favor of three dynamic video concepts and retargeted static ads — all tailored to Amazon’s best practices and designed to spark excitement.
Results
For Amazon Prime Video and Streaming TV viewers, the campaign took an experience many had never considered and made it tangible, exciting, and within reach — helping potential iFly customers imagine themselves in the wind tunnel, feeling the rush of freefall, and booking their first flight.
“Their impressive creative intuition stood out from the start, clearly developed from years of hands-on experience in the field… [Their approach] allowed us to drive measurable results while still elevating our brand’s presence... We couldn’t have asked for a better partner to bring our vision to life."
