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We design measurement playbooks that test purposefully, model responsibly, and go far beyond reporting the news — digging deeper to understand your customer and the messaging that engages them.
Tailored Marketing Measurement
Tailored Marketing Measurement
We bring best-in-class measurement to our clients across the full measurement framework, with a focus on actionability and connection across each measurement tool.
Kip MMM
Kepler’s proprietary Kip MMM receives, delivers, and cleans the data required for MMM in a streamlined fashion. We build testing roadmaps based on MMM results, leverage MMM outcomes to predict future KPI performance, and optimize marketing budgets at a channel level.
Kip MMM
Kepler’s proprietary Kip MMM receives, delivers, and cleans the data required for MMM in a streamlined fashion. We build testing roadmaps based on MMM results, leverage MMM outcomes to predict future KPI performance, and optimize marketing budgets at a channel level.
Testing and Incrementality
We design roadmaps informed by business goals and strategy, connecting directly to your MMM when available. Our tests use the best methodology for your business and platforms, ranging from geo experiments and user studies in-platform to causal impact modeling.
Testing and Incrementality
We design roadmaps informed by business goals and strategy, connecting directly to your MMM when available. Our tests use the best methodology for your business and platforms, ranging from geo experiments and user studies in-platform to causal impact modeling.
Customer and Market Insights
Competitive intelligence tools help us understand how market share and competitor spending affects campaign performance. We can connect directly to your data warehouse to enable predictive analysis about LTV and integrate external data to understand macro influences in real time.
Customer and Market Insights
Competitive intelligence tools help us understand how market share and competitor spending affects campaign performance. We can connect directly to your data warehouse to enable predictive analysis about LTV and integrate external data to understand macro influences in real time.
The Kepler Effect
+25%
ROAS compared to traditional last-touch measurement
+25%
ROAS compared to traditional last-touch measurement
+14%
YoY revenue in response to MMM budget adjustments
+14%
YoY revenue in response to MMM budget adjustments
+50%
Faster model implementation time vs. leading MMM
+50%
Faster model implementation time vs. leading MMM
in Focus
Our latest innovations, projects, and insights — all on our blog.
What Generative AI Means for Social Media Marketing
Kepler Is a Meta Business Partner for Measurement
Manage Product Feeds for Better Campaigns
View All News & Insights
in Focus
Our latest innovations, projects, and insights — all on our blog.
What Generative AI Means for Social Media Marketing
Kepler Is a Meta Business Partner for Measurement
Manage Product Feeds for Better Campaigns
View All News & Insights
in Focus
Our latest innovations, projects, and insights — all on our blog.
What Generative AI Means for Social Media Marketing
Kepler Is a Meta Business Partner for Measurement
Manage Product Feeds for Better Campaigns
View All News & Insights
Let's invent the future together.
Connect with us to start shaping your brand's tomorrow.
Contact Us
Let's invent the future together.
Connect with us to start shaping your brand's tomorrow.
Contact Us
Let's invent the future together.
Connect with us to start shaping your brand's tomorrow.
Contact Us
Stay in Touch
Our insights, straight to your inbox.
© 2024 Kepler Group. All rights reserved.
Stay in Touch
Our insights, straight to your inbox.
© 2024 Kepler Group. All rights reserved.
Stay in Touch
Our insights, straight to your inbox.
© 2024 Kepler Group. All rights reserved.