Challenge
The holiday season is make-or-break for toy brands. With shoppers flooding Amazon and Walmart websites in search of the perfect gift, Hasbro needed to stand out, drive engagement, and convert interest into sales. But without Amazon Sponsored Brand video, Hasbro risked losing valuable real estate on the digital shelf.
Solution
Hasbro needed to make every second count. Instead of generic holiday ads, Kepler developed tailored creative that put listings out front to help shoppers see, hear, and feel the excitement of Hasbro’s toys. Kepler Creative quickly crafted dozens of videos that fit seamlessly within the Amazon Sponsored Brand Video ecosystem — squeezing conversions out of every frame.
Results
Hasbro’s brands earned stronger placements, captured more attention, and ultimately drove higher purchase intent. Even as competition intensified and costs rose, Kepler delivered a scaled creative strategy that sustained high returns and engagement. Performance was so strong that Hasbro immediately launched a global campaign — at twice the magnitude.
