Awareness | Connected TV | Omnichannel
Challenge
Brand perception is everything in sportswear, and FILA was at a pivotal moment: despite its premium product line and rich Italian legacy, consumer perception lagged behind. The mission? Transform FILA's image from a sportswear brand into a symbol of athletic luxury.
Solution
Kepler collaborated with Sid Lee and FILA to amplify the brand's journey from Italian beginnings to global fashion icon. We used video — and Amazon DSP’s premium audience targeting — to connect with key audiences at events like the US Open. Out-of-home placements brought FILA's history to city dwellers, while influencer content showed the brand's rich product suite authentically.
Results
By mixing best-in-class creative with high-impact placements, "Bellissimo" supercharged brand awareness. In just one month, the campaign smashed its impression forecast and scored record-high video completes.
“Massive thanks to the whole Kepler team for the brilliant partnership on this. We are so thrilled to have you in our crew…Only the beginning!"
