Awareness | Connected TV | Linear TV
Challenge
Champion is synonymous with activewear, but it was facing a critical branding challenge: female athletes weren't thinking about it. In a marketplace flooded with emerging brands that championed authenticity, inclusivity, and empowerment, Champion needed to bridge the gap to stay relevant and win over this key audience.
Solution
Kepler developed a strategy that combined precision targeting with authentic storytelling to reach and resonate with female athletes. We crafted dynamic, audience-specific content that celebrated Champion’s support for women in sports. By showcasing female athletes and empowering messages, we positioned the brand as a symbol of strength for the next generation.
Results
The approach delivered. Engagement and conversions surged, cementing Champion’s relevance with a new generation of active, empowered women.
+17%
Brand Awareness
“Champion is a brand that believes in inclusivity and promotes women's rights in sports and engages in motivating initiatives.”
BRAND SENTIMENT STUDY
